Category : Content

Content

What’s missing from your #socialmedia campaign?

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In a recent poll we undertook the main factors we found to be missing from most social media campaigns were: Creativity, Strategy and Measurement!! This was a surprise, as together these constitute the fundamental backbone of any good marketing campaign!!

My personal opinion is that there are many misconceptions about what social media is.…

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Content

The secret to good SEO

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SEO is somewhat of a buzzword in the online marketing world, but you’d be surprised how many people aren’t totally clued up about what it is, and what it entails. In this blog I’m going to briefly introduce some key concepts, good housekeeping tips and relevant factors that will help you to execute a good SEO campaign and ensure that your site gets the ranking it deserves.…

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Content

Things to consider when building a website

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In the digital age, every business needs a website. But just having a website isn’t enough. Whether you’re building a website for yourself or for another person or business, it is essential that it is built according to a clear goal and aims. You need to know what you want the website to do, and this clear foundation is paramount to its success.…

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Content

My five rules of content marketing

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1. Understand your platform

The most asked question in social media marketing has to be “Which platform will work best for my business?”, the answer really depends on your business, where your audience is, as well as how much time do you have to dedicate to this type of marketing. Understanding that each platform is very different and the same content won’t work on all platforms, is the key to success.…

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Content

How much should I spend on marketing?

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Marketing is essential for almost all businesses, and there is much talk about marketing budgets, and how much we should be spending, which can leave some small businesses feeling intimidated and disadvantaged. This needn’t be the case, as effective marketing strategies can be devised to suit all business sizes and budgets.…

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Content

Facebook

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Facebook; over a billion people use it. It’s all about people, and people = audiences. Businesses are also all about people, that’s who we’re selling to. As audiences go, 1 billion is impressive, so it’s easy to see why large multinationals and global corporations were quick to harness the opportunities of Facebook advertising when it began to emerge in 2012.…

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Content

Digital Marketing

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Are you lost in the social media maze?

Facebook…Twitter…YouTube…LinkedIn…Instagram…there are so many ways for any self-respecting business to go social these days, it would be rude not to. But how do you do it? And how do you do it so you get it right?

Gone are the days when golf ball typewriters and Basildon Bond paper were the tools of business, and personalised company calendars were all that you needed to stay visible in the minds of customers.

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Content

B2B Sales

How to Promote Your Local Business Online 40 Experts Share Their Tips

What does it take to be a great sales person in the digital B2B age?

Having worked in the B2B sales environment for several years and witnessed the introduction and subsequent rise of Social Media, I thought I would share my thoughts on what I believe remain the essential qualities of a good sales person, qualities that have stood the test of time and continue to provide a competitive advantage in any sales environment.

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